Nov 28, 2005

"You Are Germany" vs. "I am Romania"

In order to lighten up consumer confidence and maybe national pride, "Du bist Deutschland" (German) is trying to show Germans that they are miracle despite all their current troubles.

Text starts like this:"You are the German miracle! Your whole family is unemployed, your parents should have used birthcontrol. One single fart of yours might eliminate a whole kindergarten a couple of kilometers away!"
Eminem-style :)

Seeing this ad, I remembered that in 2003 I took part in organizing a Summer School in Romania. As a game, we asked participants to come up with a brief text which should end with "I am Romania". We planned to publish the texts but didn't have the money...

Mara Rotundu wrote something like this: "I am laziness, mystery and hot dog. I walk barefoot in the park, I have a belly and crunch seeds. I can't stand the stench of work and my brain is disconnected from the survival instinct - begetting waiting. I am Romania.". Pretty much in the same tone.
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Nov 26, 2005

Branding in Romania (2004)

Stefan already wrote about these figures, but I want to point to the BIG differences in profit margins. :)

Top players in 2004
Revenues: €761k
Average Profit Margin: 34% (BUT take a look at inidvidual figures!)
Employees: 29

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