"The cult of Mac really isn't a cult any more."
"Since the iPod, it's gone mainstream. The iPod and the iPhone brought in lots of everyday people who were thinking about making the switch."
This is Leander Kahney's opinion. (he writes for Wired News and is the author of "Cult of Mac")
via
SFgateData seems to support his views: google trends shows an upward trend for "apple" and "mac"
I know, apples are also fruits. But since nothing important has happened to apples in the last 3 years, i assume the upward trend is generated by newcomers or intenders searching for apple and mac info :)
PS: with less than 5 hours left until the keynote, I'll get back to my keynote-bingo card:
1.) Apple Air, the new virtual mobile operator from Apple (Apple's own MVNO business)
2.) Leopard unleashed to PC's as well
Hm... I have never won at bingo. Yet :))