The Sound of Marketing - The Crisis

Listen to "Yesterday". It's about love, sorrow and sweet regrets.
Doesn't it sound familiar? It's about the crisis.

"Yesterday,
All my troubles seemed so far away,"

Tick --> This one applies to our days

"Now it looks as though they're here to stay,
Oh, I believe in yesterday."

Tick --> This one applies to our days

"Suddenly,
I'm not half the man I used to be,"

Tick --> This one applies to our days, the marketing budgets etc

"There's a shadow hanging over me,
Oh, yesterday came suddenly."

Tick --> This one applies to our days

And, because I'm positive that you all know the song, here's a "rare" studio recording of it.

The Sound of Marketing - Consumer Choice

Consumer choice, competing brands and "no-frills-just-honesty" brands. All these concepts and more in "Two Princes" (Spin Doctors, 1992) click to get to youtube

"One, two, princes kneel before you
(thats what I said, now)
Princes, princes who adore you
(just go ahead, now)
One has diamonds in his pockets
(that sounds great, now)
This one, said he wants to buy you lockets
(aint in his head, now)"


"Marry him or marry me,
Im the one that loves you baby cant you see?
Aint got no future or a family tree,
But I know what a prince and lover ought to be,
I know what a prince and lover ought to be...."

The Sound of Marketing - Total Customer Lifetime Value

By the Book

Total Customer Lifetime Value - TCLV =
average spending *
average purchase frequency *
average timespan during which customers buy the brand

Listen to the Music

"I got my mind set on you
But it’s gonna take money
A whole lotta spending money
It’s gonne take plenty of money
To do it right child
It’s gonna take time
A whole lot of precious time
It’s gonna take patience and time, mmm"

Got my mind set on you, George Harrison

Why not look for songs about marketing? Know a good one? Let's hear it. Just jot down a comment :)

The Sound of Marketing - Introduction to this New Series

We have always found various deeper than expected meanings in both lyrics and melody of music. We are able to listen to a song and find ideas related to philosophy, friendship or even dieting. So... why not look for songs about marketing?
this being said, I will start a new series on this blog: The Sound of Marketing - TSM.